Effectiveness of Video Advertising
Every year marketing departments the budget for video advertising production increases. Advertising videos have performance indicators higher than static images and banners. Video content better attracts attention and accordingly has more views.
But it is not enough just to shoot a video clip, it should not only attract the attention of the audience but also keep the viewer’s attention. Proper advertising should increase the interest of the person in the product, cause a desire to watch the video to the end.
HOW TO CREATE VIDEO ADVERTISING THAT WILL PRODUCE THE RIGHT RESULT? WHY, NOT ALL THE CREATED VIDEO ADS GET PAYBACK, EVEN WITH LARGE BUDGETS? LET’S WORK IT OUT TOGETHER.
1. Let’s set a clear goal.
What’s the purpose of the advertising campaign? To build and enhance the recognition of your brand? To make it recognizable to everyone? To make people come to a restaurant, shop or order a service on your website?
2. Who is your target audience?
Who are you shooting the video for? Who is your target audience?
3. Easy = better.
Simple advertising often works better. Why? People do not like to read voluminous texts. At the moment, the market is literally overflowing with low-quality videos that are saturated with complex graphic elements that distract attention from the advertised product.
4. Immediately to the point!
Don’t forget that according to statistics, people in the first five seconds decide whether to watch the video further, so do not pull rubber.
It’s a great reception to imagine that you are in an elevator with your client. How much time do you have to tell about your product if you drive only a few floors?)
5. Fewer fonts.
The best way to properly organize a text is to resize it so that it fits perfectly with video advertising.
Never use more than two fonts in an advertisement.
6. Visual elements.
Remember, pure and simple graphics are more appealing to the human eye than saturation and chaotic.
7. Right placement.
Immediately after the creation of video advertising, it must be placed on the site or in social networks and properly configured targeting, so that your advertising is seen by potential buyers.
Video advertising is not a mechanics of materials course in a technical university, but an effective tool that should be used competently and with knowledge.
To find out the cost of producing a commercial, CONTACT US and we will calculate the estimate for production and answer all your questions!