The components of the company’s promotional video

A good film about the company is quite not a cheap product and very unitary. Its cost depends on many factors. Let’s look at which ones.

First of all, let’s break down the film production process into components:

  1. Setting a task or a technical task (made by the customer);
  2. Shooting interviews with interlocutors. These are usually first persons of the company, as well as people who understand the essence of the question;
  3. Writing the script and approving it by the customer;
  4. Shooting the main material for the film’s sticker;
  5. Draft editing of the film;
  6. Making graphics;
  7. Final editing, color correction and sounding.

We’re going to go through each of the stages in more detail:

1) Stage one: task definition. The client company does it. You must be absolutely clear about what you need the film for, where you will use it, for which audience it should work, what functions it should perform. This could be a video for the upcoming exhibition, a motivational film for company employees, an image video, etc. The more and more you outline your vision of the future film, the better it will turn out and meet your requirements. You also need to decide on the timing of the film. As practice shows, the optimal duration for a presentation film is from three to seven minutes.

2) Stage two: Shooting interviews with interlocutors. You must immediately identify the key people who will be interviewed for the film in terms of reference. Usually, it’s three or four people.

3) After the approval of the script is made a storyboard, which clearly spells out what kind of material to shoot, what to depict graphics or any other visual solution. Determining time, filming objects and locations. The main material for the film is shot.

4) After the interviews with key interlocutors have been filmed, our director starts to decipher them, translates everything that people say in the interview into text form. After that, he begins to piece together a future film on paper. This is how the script is gradually born.

5) At the stage of draft editing of your future movie is collected, pre-produced graphics are inserted (if necessary), the music is superimposed. Then the film in draft form is shown to the customer for review. Necessary wishes and corrections are introduced, colour correction and final sounding are made.

6) Depending on the specific requirements of the customer (an exploding helicopter in the frame, 3D-graphics or simple shooting) is calculated a full estimate, which indicates the cost of each type of listed work.


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